Shyam Steel, a prominent producer and manufacturer of primary TMT Bars, has launched a new digital campaign featuring popular South Indian celebrity, Vijay Deverakonda. The campaign aims to establish a local connect and revamp retail operations in Andhra Pradesh and Telangana. The advertisement, written and directed by Rensil D’silva and Partho Sarkar of Ignition Films, emphasizes the importance of flexible relationships and the strength and flexibility of Shyam Steel TMT bars.
The Andhra Pradesh and Telangana markets are expected to grow rapidly in the steel sector, and Shyam Steel aims to be one of the leaders in the region. Mr. Lalit Beriwala, Director of Shyam Steel, believes that the new campaign will help the brand build a stronger connection with its target audience in the southern market. The advertisement will be heavily promoted through television, all digital platforms, social media, cinema, and other outdoor platforms targeting the key market areas for Shyam Steel.
Vijay Deverakonda is a heartthrob in the Indian film industry, and his immense talent and humble attitude have increased his fan base, making him an excellent choice for the face of the brand in the Andhra Pradesh and Telangana markets. The company is also associated with Virat Kohli and Anushka Sharma as the faces of the company and Sonu Sood as its Build India Brand Ambassador. Shyam Steel has an annual turnover of Rs 5000 crores and is committed to meaningfully contribute to the realization of the target of 300 million tonnes steel production by 2030-31. The company has also recently launched the Shyam Steel Apna Ghar app to provide consumers with hassle-free purchase of TMT bars and boost the sales of their dealer distributor network.
Vijay is the face for many brands
Vijay Devarakonda, a popular South Indian actor, has been making headlines for his latest ad films. He recently signed on as the face of Shyam Steel in their new digital campaign to establish a local connect and revamp retail operations in Andhra Pradesh and Telangana. Vijay’s immense talent and humble attitude have helped increase his fan base, making him an excellent choice for the brand.
In addition to Shyam Steel, Vijay has also been seen in other ad films, including Thums Up’s latest campaign, which promotes its tagline, “Toofan wahi jo sab #PalatDe.” He has also been featured in ads for popular brands such as Joyalukkas, Myntra, and more.
Vijay’s ability to connect with his audience and his impressive acting skills have made him a popular choice for brands looking to attract younger audiences. His latest ad films have been widely popular, and his association with Shyam Steel is expected to further boost the brand’s visibility and reputation in the southern market.