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NeoLacta celebrates breast milk donors as ‘SUPERMOMS’

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On World Human Milk Donation Day, NeoLacta Lifesciences celebrated breast milk donors as “SUPERMOMS” and felicitated 30 mothers who had made significant contributions to supporting the health and well-being of premature and sick infants through human milk donation. The campaign aimed to raise awareness about the benefits of donating breast milk and inspire more mothers to come forward and contribute to this noble cause.

The week-long campaign, “SUPERMOMS: Our Breastfeeding Heroes,” commenced on May 14th, Mother’s Day, with an engaging contest and announcements across NeoLacta’s social media platforms. The primary objective was to acknowledge the selfless acts of the donor moms who had saved the lives of premature babies by generously donating their breast milk.

Additionally, the campaign aimed to encourage more mothers to participate in this noble cause by donating their excess breast milk.

Sunil Sreekakula, the Country GM of NeoLacta Lifesciences, emphasized that the SUPERMOMS campaign would highlight the exceptional efforts of donor moms and raise awareness about the importance of human milk donation. The company plans to expand the campaign to other states, continuously recognizing and celebrating donor moms throughout the year.

The campaign utilized digital media extensively to spread its message and generate awareness about the life-saving benefits of human milk for premature babies. By sharing the inspiring journeys of donor moms, the campaign aimed to motivate and empower more mothers to actively contribute to this noble cause.

Company remains committed to save babies’ lives

Through the “SUPERMOMS: Our Breastfeeding Heroes” campaign, NeoLacta Lifesciences, as India’s leading Human Milk Facility, underscored the significance of human milk donation in providing essential nourishment and support to premature and sick infants. The company remains committed to saving babies’ lives and ensuring the well-being of newborns across the nation.

Human milk is the most beneficial source of nutrition for newborns, especially preterm infants who are at a higher risk of developing serious health complications. Breast milk provides essential nutrients, enzymes, and antibodies that protect premature babies from infections. The Save Babies project is a mission to provide breast milk to preterm babies who cannot receive it from their mothers.

The project relies on the generosity of women who donate their breast milk, which is then pasteurized, tested, and safely stored to ensure it is free of pathogens. The milk is processed to meet the needs of preterm babies in Neonatal Intensive Care Units (NICUs) across India.