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TSRTC objects Rapiod’s Allu Arjun featured Pormotional Ad- Rapido film directed by Trivikram Srinivas and produced by Dream Vault Media

Allu Arjun - rapido promotional film

Rapido, India’s first and fastest-growing Bike taxi app with 25 Million above app downloads, running operations in more than 100 cities, has plunged into controversy with its latest promotional commercial ad film that was targeted at Telugu speaking people, featured by Tollywood Stylist Star Allu Arjun and directed by one of the prominent directors from the same industry Trivikram Srinivas, and produced by the Mumbai based media production house Dream Vault Media.

The promotional film that aimed at letting know the raiders how comfortable Rapido is to travel on the busy roads allegedly went wrong eventually after The Telangana Road Transport Corporation objected for allegedly demeaning TSRTC.  The Corporation which presumed adversely indicats to send a legal notice to actor Allu Arjun and ride hailing app Rapido for ‘tarnishing’ the image of the corporation in an advertisement, according to an official statement released on Tuesday. TSRTC Managing Director V.C. Sajjanar requested influential people, including celebrities, not to promote content which is ‘detrimental to public transportation and public good’.

Actors should promote Publich Transport: Corporation Maneging Director

‘Demeaning TSRTC will neither be tolerated by the management nor by the commuters, admirers and our own and retired employees. Further, the Managing Director of the Corporation said, in fact actors should act in the advertisements which promote public transport for a better and environmentally cleaner society,” the statement reads.

According to the TSRTC, the advertisement, featuring Allu Arjun in it, is available on YouTube, and has been criticised by passengers and those who support the TSRTC and retired employees. ‘The TSRTC is in the service of the common man and it will send legal notice to the actor and to the firm which is promoting the advertisement. It is pertinent to mention here that cases have been already registered against those putting up stickers and pamphlets in buses and bus stations and also on those who are spitting pan, gutkha in buses and outside,” the statement reads.


4 thoughts on “TSRTC objects Rapiod’s Allu Arjun featured Pormotional Ad- Rapido film directed by Trivikram Srinivas and produced by Dream Vault Media

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