While conceptualizing any concept for their clients, agencies that are working behind the creative campaigns will taste their first version of work after releasing them into the public domain.
Once the creative campaigns are out, further the series of creative campaigns for those particular concepts depends on the outcome received from the markets and targeted audience. In recent times Indian Advertising Industry is witnessing a few such campaigns, where once a concept becomes a big high and the next series of creative campaigns come on to the board.
The latest Television Commercials of Leo burnet for its client Spotify, have been proven to be the device of dragging the attention of the market and music lovers. The concepts of “life Kate Mazese.. Jab Music Chale Spotipy Pe. Tho India Spotify Sunthe Ja”, by Leo Burnett had adopted to deliver the Ad films in such a way, where the dialogues in the films were uttered in form of songs. But this is in the world of someone listening to music on Spotify.
Targeting the different markets in the country, and understanding the language nuances Leo burnet has chosen to use regional songs while screening them in the local market. When it comes to Telugu Market, the agency has chosen to use the recent blockbusters at the Indian Box Office, RRR, and Pushpa – The Rise songs were adopted.
After the fashion of the Ad Film, the fascinating concepts were further taken a new with the series of ad films reportedly up to 15. With its widely accepted ad films, Spotify will rule and move the fingertips of music lovers in India.