Hyderabad: Essentiality of Groundnut Oil in the south market, and the substantial usage in the states like Andhra Pradesh, Telangana, and Karnataka, cooking oil companies are focusing on enlarging their market presence by introducing distinguished availabilities to the consumers.
By the same token Gemini Edibles & Fats India Ltd (GEF India) has unveiled their new 5-liter jar of Freedom Groundnut Oil. The new 5 ltr jar is the latest addition to the Freedom Healthy Cooking Oil offerings. P. Chandra Shekhara Reddy, Senior Vice President, Sales & Marketing, Freedom Healthy Cooking Oils unveiled the 5 ltr jar here on Wednesday.
The growing demand for groundnut oil in making a variety of pickles, which is an additional recipe in the South Indian Homes, triggers many to choose groundnut oil.
Speaking on their new launch into the market Mr. P. Chandra Shekhara Reddy, Senior Vice President, Sales & Marketing, Freedom Healthy Cooking Oils, said, “We are pleased to launch the 5 Ltr jar of Freedom Groundnut Oil which adds more variants to the portfolio. Our focus lies in providing quality products to our consumers and offering specific variants of oils for their varied culinary preferences.
Groundnut Oil is the most preferred oil for making pickles in Andhra Pradesh, Telangana, and Karnataka, primarily due to its unique aroma and flavor of the oil. We have observed that the demand for groundnut oil increases 4 times during the pickle season.
The addition of a new 5 ltr groundnut oil jar to the Freedom Healthy Cooking Oils basket provides the consumers added convenience this pickle season.”