Swiggy, the leading on-demand delivery platform in India, has extended its premium food delivery service, Swiggy Gourmet, which is now available in 31 cities across the country. Swiggy Gourmet was initially launched in Bangalore, Delhi, and Mumbai in February 2022 and has since spread to other cities such as Pune, Kolkata, Goa, Chandigarh, Surat, Vadodara, Jaipur, Ahmedabad, Coimbatore, and Kochi.
Swiggy plans to introduce the service to 16 more cities, including Dehradun, Pondicherry, Ludhiana, Udaipur, and others. This expansion demonstrates the growing demand for Swiggy Gourmet among consumers, particularly in smaller towns and cities.
SIGNIFICANT INCREASE IN ORDERS
Over the past few years, there has been a significant increase in ordering from fine-dining restaurants, and Swiggy has responded to this trend by introducing Swiggy Gourmet. With a vast selection of over 2000 brands and 5000 restaurants, Swiggy Gourmet is the go-to destination for food enthusiasts seeking exclusive gourmet experiences delivered right to their doorstep. Swiggy Gourmet is a preferred platform for food lovers looking for a diverse range of cuisines and premium dining experiences.
Commenting on the occasion, Rohit Kapoor, CEO, Food Marketplace, Swiggy, said, “We are excited as we expand our Swiggy Gourmet to provide more premium experiences to consumers at their doorsteps. Our expansion reflects the strong demand for premium dining options and we are committed to partnering with more restaurants to provide unique and tempting offers exclusively available on our platform”.
Swiggy Gourmet has played a significant role in the growth of several restaurants across Bangalore, Mumbai, and NCR, such as ITC Master Chef Creations, Smoke House Deli, Brik Oven, Pizza Bakery, Good Flipping Burgers, Maiz Mexican Kitchen, Persian Darbar, 1441 Pizzeria, Cheesecake & Co, Tossin Pizza, Louis Burger, and Theobroma. On average, these restaurants have seen a 48% increase in the number of orders since partnering with Swiggy Gourmet. This has helped these restaurants expand their reach and increase their revenue significantly.
A particular segment in the market is more intended to order from the fine-dining restaurants, below are the reasons which are eliciting them.
- Health-conscious menu options
- Increased demand for vegan and vegetarian options
- Greater emphasis on sustainability and environmentally-friendly practices
- Rise of virtual restaurants and delivery-only concepts
- Popularity of fusion cuisine and unique flavor combinations
- Greater use of technology for ordering and payment processes
- More personalized and customized ordering options
- Increased emphasis on local and seasonal ingredients
- Collaborations between fine-dining restaurants and celebrity chefs or influencers
- Creative and unique presentation of dishes
- Interactive dining experiences, such as DIY meal kits
- Increased focus on safety and hygiene protocols in light of the COVID-19 pandemic
- Introduction of new and unique ingredients and cooking techniques
- Use of social media platforms to showcase menu items and promotions
- Increased use of delivery apps and platforms for ordering and delivery services.