Marketing Strategies

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Shyam Steel launches their new campaign by Yashi & Roadshow Films

Shyam Steel Poster

Hyderabad: Aiming to create awareness about the holistic solutions provided by it, Shyam Steel launched its new campaign “Apna Ghar”. In collaboration with Yashi Films Pvt. Ltd. and Roadshow Films Pvt. Ltd. The firm has included includes three digital ad films and the first one features famous Bhojpuri actors Pawan Singh and Harshika Poonacha as the female lead. 

The other two digital ad films feature Olympic medallists Lovlina Borgohain and Manpreet Singh. The ad film will be promoted digitally with a specific focus on Bihar, Jharkhand, Odisha and the northeastern markets. 

Shyam Steel Apna Ghar App is a one-stop solution from ‘Neev se Pravesh Tak’ which is an online platform, and a mobile App for consumers providing a holistic solution to individual home builders. 

The tagline ‘Neev Se Pravesh Tak’ is self-explanatory when it comes to catering home building needs. Through this campaign, Shyam Steel has tried to reflect the essence of this App through a happy Indian couple who is planning to build their new home.

We have received an extremely positive response from our consumers on the Apna Ghar App. Through this App we are aiming to redefine the construction sector. The campaign will help us in making the consumers aware of the Apna Ghar App and its benefits.  – Lalit Beriwala, Director, Shyam Steel

 The film showcases the dilemma faced by a married couple in building their new home. While the husband searches for solutions, his wife shows him the Shyam Steel Apna Ghar App which provides holistic information on building their home and connects them with experts for solutions. The film ends with the couple being satisfied with their decision to use the App and the husband triumphantly informing about this App to all his friends and family.