After releasing a series of short-duration ad films for Paytm in recent times, Pad integrated agency has now come up with its 24 karats gold-themed film for Dabur Honey. Featuring Actress Rahimka Mandanna as the lead, the film speaks about the reported help that one family gains in protecting their health by using its client’s product.
The film has been embodied with a traditional marriage look and in a never-seen scenario, where Dubur Honey would be gifted along with gold to the bridal. And claims “24 karat gold like Dabur Honey. This gold will protect your future. This 24 karat gold like Dabur Honey will help you in protecting our family’s health”. The crafts that worked for the project have justified their role in bringing out the best output. The film consists of a pleasant screenplay and apt background music with soft-spoken dialogues. As usual, Pad Agency obtained the native flavor in a multi-national brand film. Likewise, Paytm films.
One of our sweetest victories: Pad agency
Speaking on her new collaboration, rashmika_mandanna said, “Super stoked to partner with Dabur Honey. I trust Dabur Honey for its 24 Karat Gold-like Purity that makes it the World’s No 1 Honey brand. Dabur Honey is rich in natural antioxidants and minerals that help boost immunity. Stay Healthy with Dabur Honey! Available on all leading e-commerce platforms!”
Pad’s CEO Gautam Reddy has shared the film on his Insta Status. And Pad stated “One of our sweetest victories”
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Dabur’s recent launch
India’s leading Ayurvedic and Natural Health Care Company Dabur India Ltd. has announced its foray into the Health Food Drink category with the launch of ‘Dabur Vita’. It is made with a unique blend of more than 30+ herbs Like Ashwagandha, Giloy, and Brahmi, which are scientifically proven not only to provide better immunity but also to promote physical and mental growth among kids.
“Built on Dabur’s legacy of quality, trust, and experience of 137 years, Dabur Vita offers 2X superior benefits of growth and immunity with superiority on taste compared to others in Milk Food Drinks Category. We are witnessing a significant increase in search volumes of immunity-boosting milk drinks on E-commerce and with Dabur Vita, we would be able to fulfill this contemporary need of consumers. We are very delighted to launch this in collaboration with India’s homegrown e-commerce platform Flipkart and this launch further strengthens our commitment to enable each other a larger reach and scale. Dabur Vita widens our overall portfolio under the health category, offering our valuable customers a diverse range to choose from,” said Dabur India Ltd Business Head E-commerce Mr. Smerth Khanna.
Inputs from Dabur