Hyderabad: Gautam Gupta, CEO of Paradise Food Court Pvt. Ltd. launched the ‘Jash-e-Haleem’ – the Haleem festival – which not only has a rich cultural legacy of Hyderabad but also emotes bonding over Hyderabadi Haleem. This year Paradise has a unique spice mix in their food based on the demand and feedback of their loyal customers.
The 30 best quality ingredients used in Paradise Haleem are very carefully sourced, added in precise proportions, and cooked slowly to infuse the aroma, making Paradise Haleem one of the most cherished Haleem in Hyderabad City.
Haleem comes in a season of giving, and hence as a part of their CSR initiatives, Paradise is offering their relished Haleem in orphanages and old-age homes to make them part of the celebration. In this way, the legacy food brand of Hyderabad is extending the festivities to less privileged communities and spreading more happiness.
Paradise will be offering a tamper-proof pack to ensure the best hygiene and quality even during home delivery this year. By bringing in Haleem three weeks earlier with a high-quality Haleem, Paradise is treating its Haleem fans and taking our Hyderabadi pride to entire India with ‘Jashn-e-Haleem’.
“Seven decades on, we are still delivering, catering to the taste of the masses both in Hyderabad and the rest of the country as well. Thanks to our brilliant leadership and dedicated team. Launching Jashn-e-haleem opens a longer timeline for happiness. The early Haleem festival is a gesture to celebrate the legacy of Paradise while putting a stop to the long wait of food-lovers in the city.” said, Mr. Gautam Gupta, CEO- Paradise Food Court Pvt. Ltd.