Niloufer, a name that is not just popularly known for the prominent children’s hospital in Hyderabad. But, a cafe too. Without Irani Chai and Niloufer biscuits, a day never starts for the local Hyderabadi. Niloufer, the name itself predominantly got induced into the life of Hyderabad people for many choices. Starting its footprints from small to leveraging big, the success of Niloufer is fab and known by everyone.
Niloufer cafe is the primary choice for many which eventually turned to be a recreation hub and stress buster. Taking from an Auto driver to a corporate, it makes them feel that they are having the best chai. The cafe provides various kinds of biscuits, cakes, and Tea powder too. Whoever comes to Hyderabad city, having Niloufer chai turned to be a visitors ritual and buy tea powder to have the same taste at home.
For the promotion of this high-demand Niloufer Platinum Tea Powder, the cafe had collaborated with Janrise Advertising for a series of ad films. Those were directed by Sanjeev, director of a Telugu film ABCD, and story writer. The films were shot for the Telugu-speaking people, as well for Hindi speakers.
While releasing the first film, Janrise responded, ‘Here is our latest work for Niloufer Platinum Tea Powder. Working for this particular film has been a new experience for us at Janrise, as it was a “never before” attempt to promote an all-new FMCG product only through digital media. The attempt has even resulted in showing great numbers. We are extremely happy that we aced the strategy. Presenting film 1 of the very 7 digital films of Cafe Niloufer’.
Agency & Concept: @janriseadvertising
Production House: @tamadamedia
Cast: @nirupamparitala , @paritala_manjula_official
Executive Producer: @basavasriharsha
Director of Photography: @ashkar_cinematographer
Music Director: @vishal_music2000
Production Designer: @pranay_naini
Line Producers: @anilkumartirre , @rgv_sai_varma
Costume Designer: @pranay_naini
Make-up & Hair: #Balavenkatesh & Team
Sound effects: #PurushothamRaju