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Discover Dubai’s ‘Kids Go Free’ Summer Campaign for Indian Families!

Do You Believe It summer campaign_lowres

Dubai is enticing Indian families to enjoy a summer escape with their latest campaign, organized by Dubai’s Department of Economy and Tourism. The campaign features popular celebrities like Poonam Dhillon, Divyanka Tripathi, and Vivek Dahiya, and showcases the incredible adventures families can experience during their stay in Dubai. The ‘Kids Go Free’ deals offer families the chance to experience the city’s top hotels, attractions, and hotspots at a discounted price.

Dubai’s summer campaign is designed to provide families with an unforgettable holiday that they will treasure for a lifetime. The campaign video features a heartwarming story of family bonding, where Poonam Dhillon acts as a relatable and fun-loving maternal figure, who takes her grandkids on an exciting adventure-filled day exploring Dubai’s outdoor and indoor activities.


The ‘Do you believe it?’ campaign film showcases the diverse range of activities that families can experience in Dubai, such as time travel to the future in a shuttle spaceship at the Museum of the Future, the adrenaline-pumping Edgewalk experience at Sky Views, vintage four-wheel drives across the desert, hot air balloon rides, and record-breaking speeds at the Storm Coaster.

Dubai’s latest campaign invites Indian families to create unforgettable memories during their summer vacation and experience the best that Dubai has to offer. With the ‘Kids Go Free’ deals, families can enjoy all of Dubai’s top attractions without breaking the bank.

Unique offerings in the city

Talking about the campaign, Bader Ali Habib, Head of South Asia, Dubai Department of Economy and Tourism said: “With growing demand for family-friendly experiences among Indian travelers, we aim to showcase Dubai’s broad spectrum of offerings for all travellers, no matter what time of the year. With the onboarding of outbound Indian travellers this summer, we aim to showcase unique offerings in the city, which will entice visitors from all age-groups making it an exciting destination for the summer break. We are thrilled to launch this campaign in India and are confident that Indian family travellers will see immense value, as they continue to curate their summer itineraries.”

 “It has been an honour to collaborate with Dubai Tourism for their summer campaign. During the shoot, me along with my co-stars, especially the children, thoroughly enjoyed our visit, be it the hot air balloon rides or the desert safari, they truly brought alive the child in me. This culturally rich and vibrant destination has curated unique experiences for Indian travellers making it the ultimate destination for a perfect family getaway,”  Commented actor, Poonam Dhillon.

Crowned as the No.1 global destination in the Tripadvisor Travellers’ Choice Awards 2023 for a second successive year, the city offers a wide range of world-class attractions that ensure a leisurely and safe experience for the full family time in the city. If you’re travelling on a budget, travellers can now enjoy an unforgettable family getaway for less, as Dubai Economy & Tourism announces their incredible ‘Kids Go Free’ deals across the destination’s top hotels, most eye-catching hot spots, and attractions.