Marketing Strategies

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DDB MUDRA’s new work for Sparx shoes- Abse Hat Nai Peir Milav


Featuring Akshay Kumar DDB MUDRA has released a new Television Commercial for its client Sparx Shoes. The film was scripted in a way where Akshay would be in a film shoot for the action sequences. But his co-star skips the shoot, which the shoot crew let the led know. Meanwhile, the face of the brand looks at the crowd and invites a guy to shoot.

The action sequences were inducted into the ad film highlighting the Sparx shoe and the flexibility that provides while running. The stretches that one could easily move with no hurdles. After finishing the target, the co-star moves to greet Akshay, but he refuses and says, Ab Se Haat Nahi- Peir Milav. (Not hands from now- but move feet)

ddbmudragroup  What gives you the firepower to face the unforeseen? What makes you light up the scene? What keeps you burning to win? It’s the Sparx. And it’s in you.

Starring Akshay Kumar. And you.

Team DDB Mudra:
Creative: Rahul Mathew, Rahul Dutta, Aryak Ray, Rohan Banerjee, Harsha Gharat, Vishal Dhiman, Ankit Chugh, Yamini Gaur
Business: Ashutosh Sawhney, Vineet Kindra, Nandita Bajpai, Pranav Kapoor, Animesh Jain, Jackson Jose, Srishti Gupta
Strategy: Aditya Bannerjee
Director: Uzer Khan
Production House: 30 Secs Of Fame

548 thoughts on “DDB MUDRA’s new work for Sparx shoes- Abse Hat Nai Peir Milav

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