Hyderabad: CarDekho has launched its new Television Commercial film by Leo Burnett Agency, in Which Bollywood Star Akshay Kumar Featured. And he is being continued as the brand ambassador of CarDekho, the leading auto-tech company in India. He features in the company’s latest TVC, which will go live on March 26, during the inauguration of IPL 2022.
Bharosa Kar Ke Dekho, is the tagline of the TVC that highlights the importance of Trust and Convenience in selling one’s car from the comfort of one’s home. In the campaign, Akshay Kumar returns to the screen in a new avatar – as a doting father, who is selling his car without missing out on life’s precious moments. The TVC shows that CarDekho helps you sell your car from your home, ensuring that you don’t skip quality time with your loved ones.
Charu Kishnani, Sr VP-Marketing, CarDekho said that The objective of our campaign is was to showcase how CarDekho eases people to sell their cars from their homes, adding that Akshay Kumar’s charisma was a good fit for CarDekho, a company that strives to make life easier and better.
With its news Television Commercial, the brand aims to strengthen its connection with audiences, in the wake of the world is gradually getting back to normalcy after the pandemic. The TVC meets the value system of an average Indian family and strikes a chord with the audience through Akshay Kumar’s wide-ranging appeal across the country.