Marketing Strategies

All sorts of creative work at one platform

Ranbir and Radhika tasted Lay’s Sizzlin Hot : New Commercial Film Is Funny

Lay's Sizzlin Hot

Reckoning the proportion of spicy that rises in one, after having a slice of Lay’s Sizzlin Hot, the new Ad Film for the Brand has bought out the two Bollywood actors, Ranbir and Radhika Mandana on board. The film concept approach starts with the conventional situation that we see after a marriage. Where bridal cries while leaving her parents. Obviously.

Ranbir couldn’t control himself in his very first dialogue. The objective of the client was well executed by Breathless films, the agency that worked for the film, as mentioned by Radhika on her Instagram page. The tears that have been dropped from Ranbir and Radhika’s eyes had a reason for their own.

To the point, Background music apparently engages with the concept of the film and carries the mood of the situation to the extent of promoting the client’s expectations. The film is Too Hot To Stop.

The Branding film for Lay’s was directed by Vinil Mathew. Sharing the brand film in which she was a part, Actress Radhika Mandana expressed “Some tears are worth it. Worry not – I’m talking about the all-new Lay’s Sizzlin’ Hot #LaysSizzlinHot #TooHotToStop @lays_india @polyvynil @breathlessfilms Ps- Ticked off working with RK from my dream list”

 

View this post on Instagram

 

A post shared by Radhika Madan (@radhikamadan)