Stand Out. Sparkle Up. Shine On… These are more than just words. They are EVA’s new, exciting range of signature fragrances from Rakul Preet Singh.
Hyderabad: Riding on the fragrant trail of EVA’s successful return to woo its audience’s heart, the market leader in the deodorant brand for women in India, just added a sprinkle of star power. EVA Make It Special – a range of Signature Fragrances by Rakul Preet Singh.
With the new range of fragrances, there will be no dull moment in life. Each fragrance is unique, giving you a sense of confidence to spread your charm and leave a lasting impression. The 3 variants are EVA Stand Out, EVA Sparkle Up, and EVA Shine On.
Each fragrance signed by Rakul Preet
Each fragrance has been personally signed by Rakul Preet Singh, lending her star power to the fragrances. Talking about the latest range, Rakul Preet Singh: I have always believed that we all are born equal, yet we are all unique. And our uniqueness makes us stand apart. EVA perfectly personifies my style, my attitude… it personifies me. So, when the idea of introducing a range of signature fragrances emerged, I saw it as an opportunity to associate with the brand at a deeper level. All 3 variants in the Make It Special range – Stand Out, Sparkle Up & Shine One – are my favorites. One piece of advice – don’t just live the moment, MAKE IT SPECIAL with this special range of fragrances.
Highlight of our earlier campaign
About the association, Vishal Vyas, AVP Marketing, TTK Healthcare Ltd had to say: Our association with Rakul Preet Singh has been the highlight of our earlier campaign. EVA’s wide and varied range of fragrances and the stylish, flamboyant, refreshing persona of Rakul fell into place like a perfect jigsaw puzzle.
However, we wanted to have a stronger brand-celeb bonding, a deeper meaning to this partnership. So, we went a step ahead and introduced the Make It Special edition of signature fragrances by Rakul Preet Singh. We are confident that the brand-celeb duo will give you, the audience, and us a blockbuster.
Moving on to the brief for the campaign, Curry Nation Brand Conversations, the agency behind the latest commercial, had a dual challenge of not just sustaining the style quotient from the previous campaign, but also taking a leap ahead.
The commercial is a launch of the ‘Make It Special’ range of deodorants from Rakul Preet Singh. A sleek film that showcases transformation using a new-age and stylish execution. The signature range of ‘Make It Special’ – Stand Out, Sparkle Up & Shine On – deodorants play a significant role in transforming everyday situations into special events.
Talking about the insight, Priti Nair, Founder and Creative Director at Curry Nation, said: After the response of the first commercial in the market, we had to be absolutely sure that the next film has to be a notch higher. On content. On context. And of course, style. The transformation film, as it has been dubbed, gives you a glimpse into how the EVA Make It Special range transforms everyday situations and helps you make them special. The new-age, sleek execution is just the icing on the cake.
About EVA
Eva is a women’s personal enhancement brand from the house of TTK Healthcare Ltd. based in Chennai. We are one of India’s leading brands in the women’s deodorant category for the last couple of decades. It’s one of the first women’s deodorant brands to offer a range of 9 mesmerizing fragrances for young girls & contemporary women. Our portfolio consists of Deo’s, Talc & Lip balms with skin safety, hygiene, and freshness being a core benefit.
About TTK Healthcare Ltd.
TTK Healthcare Ltd. is one of India’s leading consumer goods firms, that believes in manufacturing quality products. Its seven-decade-old reputation preceding it, TTK Healthcare’s commitment to provide customers with innovative, value for money products and solutions continue to propel them to be top-notch innovators in their fields of expertise even today. The TTK Group was founded in 1928 by T.T. Krishnamachari, who later became a Union Minister and held the portfolios of finance, industry and commerce for close to fifteen years. Soaps, chocolates, pens, clocks, cosmetics, and condoms, the TTK Group was among the earliest to introduce such western goods in India, building up a vast network of distributors.