Hyderabad: Bollywood Actress Anushka Sharma joins Wholsum Food as an investor, brand ambassador, and advocate for flagship brand Slurrp Farm, and all future brands that the company launches in the coming days.
The investment comes in good times when consumers across the world are rediscovering the wisdom of ancient Indian millets like ragi, jowar, and bajra.
“I’ve always believed you are what you eat – real, wholesome, sustainable food choices go a long way in setting the tone for a healthy and happy life.
It’s a realization that hit home even harder after I became a mother – I want my daughter to develop a healthy relationship with food and I have to start her on that journey early on. Wholsum Foods was started by two mothers so their mission to unjunk the plates of kids and families across the world resonates with me strongly.
At the heart of this mission are millets, an ancient hardy grain packed with nutrients, making it good for us and good for the planet. Through the partnership, I hope to help nurture India’s rich heritage of millets, and enable today’s generation to leave behind a healthier lifestyle and planet for those to come.” – Anushka Sharma about the partnershio
Ahead of the International Year of Millets in 2023, we couldn’t have asked for anyone better than Anushka Sharma on board with us as we take millets to the world.
The partnership is an important milestone as we build Wholsum Foods into a house of brands that makes food better for us and for the planet. – Meghana Narayan and Shauravi Malik, co-founders and co-CEOs of Wholsum Foods Pvt Ltd
Wholsum Foods’ flagship brand Slurrp Farm currently retails in India via www.slurrpfarm.com as well as through leading e-commerce and quick commerce platforms such as Amazon, Big Basket, First Cry, and Swiggy Instamart amongst others.